Not all people realize that the state of Florida is home to a large Russian speaking community with its diverse culture and purchasing powers. Russian immigration to Florida began in the 1970’s with the first wave of immigrants from the USSR who left their homeland to seek freedom and better opportunities. The Russian speaking population has been on the rise ever since, especially in Florida.

Why did people choose to come to Florida? There are plenty of reasons that have triggered the growth of the Russian speaking community in Florida. Some people moved for jobs and new business ventures, others wanted to raise their children in a safe and comfortable environment, others merely sought a better life-style while enjoying a relatively low cost of living. The colleges and universities in Florida rank high nationally and internationally and have been a magnet for a large number of Russian-speaking students.

There are also a lot of Russian-speaking wives that who came to live with their American husbands. Many Russians moved to Florida upon winning Green cards through the Diversity Visa Lottery.

Another big group of Russians have moved to Florida on O-1Visa, granted for their extraordinary achievements in medicine, education, science, art, etc.

Today, several Florida communities are actually among the highest paid in the country, and more than 55% of the Russian-speaking families residing in Florida enjoy income exceeding $55,000 per year. There are several large Russian-speaking communities around major cities and Florida in general. And the Russian media in Florida plays a very important role in providing support to the newly coming Russian consumers while they transition and adjust to the life in a new country and city, while getting the products and services they are used to at their previous place of residence.

Statistically, after one to three years of living in the US, 57% of immigrant families choose to buy their own homes. Our country is fortunate to have so many stable, hard-working people, driven to live, succeed and thrive. The Russian people have a reputation of being generous consumers and very successful businessmen, who value good business and long lasting relationships. The Russians also have basic needs like all other citizens in the USA – they want cars and car mechanics, doctors, accountants and insurance agents, lawyers, restaurants, realtors, photographers, etc. And of course they need quality media in Florida in the Russian language.

RussianTown Magazine in Florida is an effective way to attract these consumers to your business. If you read through all these facts, you should have no doubts left as to why Russian advertising in Florida is important.

Our free publication will give you attention of over 260,000 Russian-speaking consumers. Do you need any more convincing? Contact Russian Town today and we will tell you more about the Russian-speaking population in Florida and why they need your business just as much as you need theirs.